Though the preeminent tennis destination in the nation, the USTA National Tennis Center suffers from a constrained site in Flushing Meadows Park. Lacking the ability to expand, intelligent design has become key in creating additional profit generators.
East Plaza Fountains: The large empty plaza prominently situated in front of the main grandstand had no way to create an engaging atmosphere for the legions of fans who crowded into this space between matches. Adding a water feature simulaneously achieved three goals: cool fans from the summer heat, provided a much needed seating area, and creating a sense of place around with a series of future fan engagement initiatives were built around.
Across a broad array of localized areas, MEIS has focused on using innovative design to lead to greater revenue generation sitewide. The introductions of concessions and merchandise stands in under-utilized spaces, as well as the addition of a VIP hospitality club above the existing roof, are examples of successful intervention. Other built projects include the indoor tennis center and south plaza fountains. Further studies include:
Courts 4-5 Mini Stadium: The goal here was to upgrade one of the secondary courts at the US Open into a more spectator-friendly venue, but adding concessions and a seating standing the the east side. A raised concourse would provide an additional endline vantage, as well as unique viewing opportunities to the main stage warm-up court.
Armstrong Stadium: As part of the long-term vision for the US Open, the aging Louis Armstrong court will be replaced by a more modern grandstand, incorporating a much greater array mof premium offerings, unique viewing decks, optimized accessibility, broader concessions, and optimal broadcast capacity.