Venue lacked any brand affiliation and felt disconnected from the stadium
Original design had grown tired and dated and failed to communicate the modern identity of the club.
The New Stadium Club is an exclusive, high-energy space whose palette draws on LA Galaxy’s brand. With uninterrupted views, dining tables open to the field for enhanced fan interaction.
The Club sought to enhance fan experience as well as connect them to the history of LA soccer. In response, MEIS increased exposure and visibility. Together, these enable the building to take on the identity of a unique destination: attracting new, long-term sponsors and season tickets holders and differentiating it from other Los Angeles-based entertainment offerings.
MEIS developed unique stadium experiences that would celebrate and promote the LA Galaxy via brand activation and interior upgrades around a number of key areas.