The ownership desired new and larger scoreboards but they were required to fit within the existing structure without negatively impacting the design
Club seats were not selling well in some areas
Underutilized concourse areas
Canopy Clubs: In transforming an unused deck concourse into an elevated sponsored club with pitch views, the least desireable corner of the stadium becomes much more valuable.
South Corner Sponsor Activation Pavilions: Currently a natural gathering place for thousands of fans on a regular basis, the addition of Sponsor Activation Pavilions in the south corners drives visibility and revenue to a previously un-monetized asset.
North Club Concourse Area, "The Lair": Designed to support to the new North Loges, this premium club offers a unique space in the stadium for its VIP members. Complete with outdoor fireplaces, heated bar and concessions, landscaping, lighting and interactive ad displays and large scale game footage, “The Lair” transforms an underperforming stretch of concourse into a destination.