Desire for a higher end seating product in the lower bowl, and premium areas elsewhere in the stadium
The retrofit of lower bowl sideline clubseats into Dugout Club Boxes created a more desirable, and profitable, seating product. The arrival of the new dugout club boxes has been very well received.
The redesign also significantly increased revenue capability of the stadium by adding private clubs in areas
previously unused, without altering the appearance of one of Los Angeles’ most loved sports venues.